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Sprouts Display Packaging: Featuring 5 Displays on the Floor and a Meeting with the Grocery Manager

If you’re a CPG brand planning a point-of-purchase display for Sprouts Farmers Market, the displays that perform best are narrow-footprint floor displays and towers that fit at aisle ends and beside endcaps, arrive pre-packed and set up in minutes, and lead with the attributes Sprouts shoppers buy on such as— protein, novelty, organic, and plant-based.

We know because DeLine Box & Display, currently has five displays on the floor at Sprouts. We photographed every one, then went into the backroom to ask the grocery manager what store teams actually like — and what they don’t.

Why Sprouts displays need their own playbook

Sprouts isn’t a conventional grocer, and a display built for other big-box retailers won’t automatically work there.

  • It’s growing fast. Sprouts operated 490 stores across 25 states as of June 2026 and planned 42 net new stores for the year. More stores means more new placements — and more displays that have to ship, set up, and sell without a brand rep in the room to talk about their products.
  • Shoppers buy on attributes. Sprouts’ customer is health-conscious and reads labels. Displays that put the nutrition story (grams of protein, grams of sugar, organic, plant-based) front and center create trust with buyers
  • Floor space is tight. Sprouts stores run smaller than traditional supermarkets. Every display we saw was competing for a few square feet next to an endcap or at the end of an aisle.
  • Store teams do the work. Displays are received, opened, and placed by department staff in the backroom. If a display is hard to find, hard to open, or hard to assemble, it slows them down.

5 Sprouts displays we built — and what makes each one work

1. Chocolove — 4-tier seasonal floor display

chocolove sprouts display

A stair-stepped, four-shelf floor display merchandising two pumpkin-shaped seasonal SKUs. Each shelf steps back so every tier stays visible, and the brand name repeats on every tray lip so the display reads as Chocolove even as product sells down. Fall leaf graphics on the header tie it to Sprouts’ seasonal pumpkin program. The display was manufactured with flexographic printing to be cost effective since Chocolove re uses this structure for other seasonal placements. The header is digital print and will change for Christmas holiday graphics.

2. Mosh — tower with drop-in retail-ready trays

MOSH ran their pumpkin spice and their peppermint shippers in the same run with digital print. We were able to see their peppermint shipper in the backroom ready to be placed once the pumpkin campaign ends. This MOSH shipper is a tall, slim tower with retail-ready caddies that drop into each shelf, so store staff restock by swapping a full tray instead of loading bars one by one. Tray fronts carry the nutrition story (protein, sugar, fiber) at eye level, and the lower panel carries the brand’s founder story — using space that would otherwise be dead.

3. Miss Jones Baking Co. — 3-tier solution display

Miss Jones opted for a flexo shipper base and a digital header like Chocolove. This display sells a complete idea, not just a product: organic frosting tubs on top, pumpkin baking mix in deep pockets below. Pairing complementary products in one footprint gives shoppers a reason to buy both. Contoured side panels carry benefit messaging that’s readable from down the aisle.

4. New Primal — slim vertical tower

One of the smallest footprints we make. Pocket shelves hold kid-sized meat-stick bags, and oversized vertical type (“Protein for the Whole Family”) reads clearly from across the department. It tucks in beside an endcap where a wider display simply wouldn’t fit.

5. ALOHA — tower with certification-forward side panels

Two tiers of retail-ready trays above a closed base, with protein and sugar callouts printed on each tray header. The side panel stacks the brand’s certifications — organic, non-GMO, B Corp, plant-based — exactly the credentials a Sprouts shopper scans for.

Behind the scenes: what the Sprouts grocery manager told us

We spent time in the backroom with the store’s grocery manager, where displays arrive as tall pre-packed shipper cartons and are opened, built, and rolled out by department staff.

What store teams like:

  • Easy to place displays
  • Low effort for assembly
  • Clear instructions if further assembly is needed
  • Clear labeling on outer shipper

What store teams don’t like:

  • Displays that arrive damaged because the corrugated does not support the weight of the products
  • Difficult to restock shippers
  • Heavy beverage displays that buckle

What we saw ourselves: Cartons clearly marked with the brand and the display type are easy for receiving to identify and route. Displays that ship fully packed, so staff only open, stand up, and place, get to the sales floor faster.

Sprouts display design checklist

Use this before you approve your next Sprouts display.

  • Footprint: Design narrow. Towers and compact floor displays fit at aisle ends and beside endcaps where Sprouts places secondary displays.
  • Pre-pack: Ship product loaded in the display or in drop-in trays. Less handling in the backroom means faster setup.
  • Assembly: Aim for a tool-free build that one person can finish in a few minutes.
  • Outer carton: Label the shipper clearly with brand, display type, and store-facing instructions.
  • Attribute callouts: Put protein, sugar, organic, and plant-based claims at eye level, on tray fronts, not just on the header.
  • Sell-down appearance: Repeat branding on tray lips and lower panels so the display still looks intentional when half empty.
  • Seasonality: Sprouts runs strong seasonal programs (fall pumpkin is a big one). Plan graphics around the calendar.
  • Material: Corrugated is recyclable and fits Sprouts’ natural-and-organic positioning.

Why CPG brands choose DeLine for Sprouts displays

DeLine Box & Display is a fourth-generation, family-owned corrugated packaging and display manufacturer headquartered in Denver, serving brands across Colorado, Utah, and Arizona — the heart of Sprouts’ home region, with Sprouts headquartered in Phoenix.

  • Structural design in-house — towers, floor displays, PDQs, and shelf-ready trays engineered for small-format grocery.
  • Digital printing through DeLine Digital — our Barberán Jetmaster single-pass inkjet press makes short-run seasonal and regional test displays practical, with full-color graphics and no plates.
  • Pack-out and fulfillment — we can load displays with your product so they ship ready for the store.
  • Proven at Sprouts — five displays on the floor today, plus direct feedback from the people who build them.

Planning a Sprouts display? Talk to our display team / request a quote

Frequently asked questions

What kind of displays work best at Sprouts Farmers Market?

In our experience, narrow corrugated towers and compact 3–4 tier floor displays perform best because they fit the tight secondary-placement spots at aisle ends and beside endcaps. Final placement and size are agreed between your brand or broker and Sprouts.

Does Sprouts require displays to be pre-packed?

Store teams strongly prefer displays that arrive loaded and ready to stand up, since staff assemble them in the backroom between other tasks.

Can I make a short-run seasonal display for Sprouts?

Yes. Digital printing makes small quantities and seasonal or regional variations cost-effective, with no printing plates required.

How long does it take to produce a Sprouts display?

DeLine’s typical lead time is 2-3 weeks if working on a tight timeline.

Can DeLine pack out my product into the display?

Yes. DeLine offers pack-out and fulfillment so displays ship ready for the store.

Where is DeLine Box & Display located?

DeLine is headquartered at 3700 Lima Street in Denver, Colorado, and serves brands across Colorado, Utah, Arizona, and nationally.