5 Retail Packaging Best Practices

07/27/16 at 12:28 PM

Shelf space in the retail world is the best opportunity to capture your audience. In today's fast-paced retail environment you have to make sure your packaging is well stocked and communicates your brand clearly. Below are 5 best practices for your retail package.

1. REMEMBER THE PURPOSE      
    Retailers want to restock quickly with the least amount of workforce. The retail ready package needs to be instantly shelf     ready. Get data from the retailer on what designs are most effective in their stores. 

2. FOCUS ON THE DETAILS   
    Understand the customers requirements. Educate yourself on shelf dimensions and warehouse systems that impact the 
    success of your package. 

3. INVEST IN GOOD DESIGN 
   Don't fall into the trap of repetitive design. Work with great designers that can create a package that compliments your 
   marketing strategy. 

4. MAXIMIZE YOUR SHELF EXPOSURE   
   Let your package communicate the call to action through the use of color and font. Pay attention to your perforations and
   the ease of stocking, so that your package is easy for stockers to maintain. 

5. INVEST IN GOOD PRINTING   
    Work with a manufacturer that offers quality printing that makes your design shine.