5 Retail Packaging Best Practices
Shelf space in the retail world is the best opportunity to capture your audience. In today's fast-paced retail environment you have to make sure your packaging is well stocked and communicates your brand clearly. Below are 5 best practices for your retail package.
1. REMEMBER THE PURPOSE
Retailers want to restock quickly with the least amount of workforce. The retail ready package needs to be instantly shelf ready. Get data from the retailer on what designs are most effective in their stores.
2. FOCUS ON THE DETAILS
Understand the customers requirements. Educate yourself on shelf dimensions and warehouse systems that impact the
success of your package.
3. INVEST IN GOOD DESIGN
Don't fall into the trap of repetitive design. Work with great designers that can create a package that compliments your
4. MAXIMIZE YOUR SHELF EXPOSURE
Let your package communicate the call to action through the use of color and font. Pay attention to your perforations and
the ease of stocking, so that your package is easy for stockers to maintain.
5. INVEST IN GOOD PRINTING
Work with a manufacturer that offers quality printing that makes your design shine.