Use Your Packaging to Build Social Media Presense
We all know that visual branding on packaging drives customer engagement, but many are missing an opportunity to use packaging to drive website and social media engagement. Creating a multi platform tie in with your packaging is a step that shouldn't be ignored.
Wish Farms has launched a campaign that utilizes packaging to drive social engagement. They have partnered with a chocolate company to run a recipe contest featuring both the chocolate and their strawberries. Consumers are encouraged to share their recipes on Pinterest as well as visit their website to share their experience. This is a great way to get people talking about your brand! Check out their campaign below.