Use Your Packaging to Build Social Media Presense

12/17/15 at 07:47 AM

 We all know that visual branding on packaging drives customer engagement, but many are missing an opportunity to use packaging to drive website and social media engagement. Creating a multi platform tie in with your packaging is a step that shouldn't be ignored. 

Wish Farms has launched a campaign that utilizes packaging to drive social engagement. They have partnered with a chocolate company to run a recipe contest featuring both the chocolate and their strawberries. Consumers are encouraged to share their recipes on Pinterest as well as visit their website to share their experience. This is a great way to get people talking about your brand! Check out their campaign below. 

produce packaging, produce marketing