The Reach of Corrugated in Branding
Statistics continue to show the power of packaging in today's marketplace. Consumers are responding to messaging on packaging more than ever before. At Deline Box we produce amazing corrugated packaging projects that convey branding messages in colorful, graphic ways.
One important thing we try to remind our clients is that their packaging plays a powerful role in branding beyond store shelves. I recently ran accross a beautiful ad in Cooking Light for Sweet Scarlett's Texas Red Grapefruit. While we didn't produce this package, this print ad was a great example of expanding the reach of a dynamic packaging design and brand message.
What do you think of the packaging design? Do you use your packaging to strengthen your brand identity across mediums other than store shelves? Post below.