Craft Beer in a Can.....It's Paying Off
Craft Brewers are trend setters, but the leap to cans is gaining momentum and paying off. Accoring to NPR.com
"Putting good beer in a can used to be considered something close to blasphemy, but that's how several brave craft breweries across the country have recently started offering their beer. And despite the stigma, sales are booming — especially in Anchorage, Alaska.
"For decades, bad beer — cheap beer, I should say; no beer is bad — cheap beer has been in a can," says John Burket with a laugh.
Burket is an early believer in the potential of good canned beer. He's a beer lover and a local beverage distributor in Anchorage. Burket thought cans would be easier than bottles to take camping, fishing or hiking. They're lighter to ship. And he says the beer actually tastes better, too. Cans protect the ingredients from sunlight and oxygen, which degrade the flavor over time.
"The product is every bit as good in a can, possibly even better," he says. "Everybody who does try it is shocked — and loves it."
Many breweries are following the trend. As npr.com reported "
Oskar Blues Brewery in Colorado sells only canned beer.
"We knew it would be an obstacle," Oskar Blues' co-founder Marty Jones says. "The first stores we took our beer to said, 'We think that's funny and we appreciate your guts, but no craft beer lover will spend craft beer prices to buy beer in a can.' "
Oskar Blues now sells its cans in 25 states. And Jones reports sales are up more than 80 percent for the first half of this year. "We're growing like mad. We opened a new brewery last April to try to keep up with demand and we've already added some tanks to that brewery to try to keep up."
After you take the leap to cans your next thought is packaging. Check out this great package from DeLine Box Company for Ska Brewing.