Consumers Will Pay More for a Sustainable Package

03/19/13 at 09:19 AM by

There is good news for those who have made sustainable packaging a priority. According to PackWorld.com:

"Consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.

 Consumers from around the world were given a list of potential packaging features and asked which ones they would be willing to pay more for. On a global basis, consumers were most likely to say they would pay more for “Packaging that keeps food fresh longer” (55%) and “Packaging that is environmentallyfriendly” (55%).

Following freshness and environmental benefits, consumers said they were likely to pay more for packaging that is reusable (42%) and easier to use (39%). Interestingly, more sophisticated packaging features were less likely to motivate consumers to spend more: packaging that prevents mess or spills, keeps food and beverages at the right temperature, and makes it easier to eat and drink on-the-go ranked lowest (34%, 33%, and 31%, respectively)." For more of this article click here.

Transitioning from a non sustainable package to a sustainable option is easy and cost effective. To learn more about sustainable packaging CLICK HERE.